Since the launch of Physician Practice Options in February, 1996, Premier Healthcare Resource, Inc., through Beta Research Corporation, has sampled nearly 20,000 physicians. The purpose has been to ascertain physicians' current and future anticipated need for information regarding the transformation of the U. S. health care system, the impact of the changes on their practices, and how Practice Options serves their information needs.
The specialties studied include: Primary Care (General Practice, Family Practice, Internal Medicine, and Pediatrics); the medical subspecialties of Allergy, Cardiology, Gastroenterology, Hematology, Infectious Disease, Neurology, and Oncology; the surgical specialties of Ob/Gyn and Urology; and Psychiatry. Here are the study highlights:
It is clear from our research that Practice Options is providing information to physicians that they want, need, and have difficulty finding elsewhere.
The goal of our research effort is to maintain a perspective on changing reader needs and interests from multiple sources.